Feb. 20, 2020
Ep 18: How a Peloton (in a hotel gym) taught a marketing lesson.
Yes, the Peloton bike in the gym at a Westin taught a very clear business lesson for all of us. It was obvious how no brand can be for everyone. You must be speaking to YOUR PEOPLE, the people who will most likely buy what you are offering. It was so interesting what I observed & know it will make your marketing direction much easier.
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