Episodes

Most people are familiar with lemonade stands. Maybe you ran one as a child or maybe you have recently purchased from a kid's lemonade stand. I wanted to take this time to think about your business - whether you have started yours or are currently running one now - and get back to the basics of what your business should truly be doing. You get to hear my story about my lemonade stand I ran as a child and how it can help you run your business from the perspective of the basics. Let's stop all th...

Knowing your strengths is a crucial foundation for your business. It affects what tasks you personally perform each day, who you hire, how you “sell”, how you work with others and many more reasons! Your strengths actually make up 1 of the 4 pillars that are the true foundation of your business (as discussed in Episode 1 about knowing your true business purpose.) In this episode, I have Lindsay Preston as a guest discussing Solidifying Your Strengths. She is a Certified Life Coach, Teacher, Str...

We are taught not to compare ourselves to others, but in this episode, I explain that YES, you need to compare your business to your competition - but only periodically. You must know what your competitors are offering. Why? So you can position yourself better. So you can step up your game. So you can offer the best product or service that only YOU can offer. People will want what you have, you just need to set yourself apart! There are 4 main reasons you need to COMPARE your business - read m...

Discovering your true business purpose is the CRUCIAL foundation of your business, also known as IKIGAI. I only found out about this tool a few months ago and wish I had found it sooner. It is awesome and it is something YOU MUST do for your business if you haven’t already. Knowing your true business purpose will enable you to create the four purpose pillars for your business: 1.Vision Statement 2.Mission Statement 3.Customer Promise 4.Establish goals/milestones You MUST have these so you can...